Now
What I am writing, teaching, and building this fall. Updated each quarter.
Writing
Judgment Call, under review
Book one of the More Capable series: how managers decide what AI cannot. Book two, Lead What Lasts, is in draft.
Teaching
MGT 310 on the new Management text
Management Theory and HRM 316 Labor and Industrial Relations at CSUDH this fall, on two books I wrote: Management, built around the DART model, and California Labor and Industrial Relations.
Building
The AI Small Business Lab, coming soon
A free community for owners learning to put AI to work, through Superior AI Consulting.
The story in four beats
1 · Northeast Minnesota and northwest Wisconsin
Born in Duluth and raised on both sides of the border: on Lake Minnesuing in northwest Wisconsin, and in Duluth, where my dad worked the whole time and we had a house from the time I was fifteen. Graduated second in a class of twenty at St. Croix High School. Worked auctions for my parents from age five, and a hardware store in Two Harbors after that.
2 · Harvard and Minnesota
Social Studies at Harvard, a thesis on the forces behind NAFTA, then a master's and Ph.D. in human resources and industrial relations at Minnesota's Carlson School.
3 · Business
Procter & Gamble, First Bank, Cargill, Sun Microsystems in the dot-com years, Wells Fargo, and a nonprofit software incubator in Duluth. Every job was field research on how organizations treat people.
4 · Dominguez Hills
At CSU Dominguez Hills since 2007: professor, department chair, acting associate dean, statewide senator, and faculty founder and interim faculty director of the Innovation Incubator. Now books, AI for small businesses, and civic work in San Pedro.
Six doors
Books
Textbooks and trade books
Compensation and Management for the classroom; the More Capable and DART Diamond series for the job.
Innovation Incubator
Faculty founder and interim faculty director
Thirty-plus student and community ventures mentored at CSUDH, and a hot sauce that made it onto Ellen.
OLE Lab
Organizational Leadership Effectiveness Lab
Student research on workplace aggression, Google Glass, and how people want to work, with roots in the lab that 60 Minutes visited.
Civic
Organizations I serve
Rotary Club of San Pedro, the Northwest San Pedro Neighborhood Council, the LA Budget Advocates, and more.
Teaching
Courses built around real work
Management, HR, compensation, and labor relations, in person, online, and abroad since 2007.
Coaching and AI
Two practices
Executive and group coaching through Norman Coaching Services; AI adoption through Superior AI Consulting.
Latest
- Oct 2026 Who Employs the Chatbot?, More Capable, No. 11. morecapableseries.com
- Oct 2026 The Loop, The First Inning, No. 5, the Innovation Incubator’s Friday newsletter for founders. toroinnovation.com
- Oct 2026 The 92 Report, Episode 183, Will Bachman’s podcast with the Harvard-Radcliffe Class of 1992. Listen
- Oct 2026 The Rulebook Nobody Hands You, Dr. Norman’s Management Memes, No. 19. managementmemes.com
Get in touch
Interviews, textbook review copies, or a question about the work go to my university address. Speaking invitations, coaching, and other paid engagements go to tjnorman@gmail.com.
Email Thomas Speaking and coaching
Faculty: instant review copies of both textbooks are on the instructor page.
